Case Studies


Clear messaging, strong visuals

The guys at CloudDock came to me looking to get a killer set of slides together for a demo day at a prestigious Irish startup incubator (NDRC – one of the best in Europe), and I was more than happy to help!

The first step was to help simplify the message, and break it into easily digestible chunks. The combination of simple language and equally simple, focussed visuals made for a compelling presentation!
The end result surpassed all of our expectations. Not only did Ed simplify our companies offering visually through the slide deck, he also helped us with our messaging.
Scott Kennedy Head of Business Development at CloudDock
I really enjoyed working with the guys, and they are at the helm of a business that is going places!
Ed is dedicated, great to work with and has a fantastic ability to clarify your presentations message and create a visually impressive slide deck.
Cian Brassil CEO at CloudDock
Check out their awesome deck below, and their quality service here


Bringing a “Facts and Figures” section to life

We worked with the Team at UCD Research to take the various facts and figures about their department and craft them in an easy to read, easy to share slideshare presentation. They were also easily able to embed the presentation on their own website. 

Within 2 Months the presentation had received over 4,500 views, 2,000 of which came from views on their own website, the remainder being views on Twitter, Linkedin and Facebook.


Video Tour/Tutorial.
Replacing complex text instructions with clear and simple videos.

Communicating what your product or service is all about to prospective customers or users is a tough task indeed. Most websites have an “About Us” section that aims to explain the purpose and functionality of the product or service in question with paragraph upon paragraph of text… this approach is not only a tad silly, but also mind numbingly boring and ineffective.

I worked with the marketing team at ParkByText on a series of short, simple and easy to understand videos that showed users exactly how to use their service. Users can now access a much more useful and easy to understand resource if they have any questions about how to use the online service.


Slideshare 2.
Communicating the value proposition.

When Bayberry, experts in company repositioning for complex B2B technology markets, needed help communicating the value propositions and clear differentiation of one of their clients they came to us.

Ed at Clearpreso got to grips with Acquirer Systems’ business message and provided invaluable help in translating this into attractive, crisp and clear visuals. The resulting presentation is helping the company to position and communicate a differentiated message in a crowded market, and brings a new standard of presentation quality to the company along with it.
Simon Rogals, Managing Partner, Bayberry


PowerPoint 2.
Getting the Message across.

Recently I worked with the guys at, who have created a fantastic team work tool (that, among other things, can help you eliminate crappy email systems from your workflow).

They were presenting to an influential panel of potential investors and customers and needed a presentation that clearly communicated the value they provide, how the product works and also the progress they have made to date.

Ed was a joy to work with and made himself available at all hours to get our presentation together in time. We’ll definitely be working with Ed again for any future presentations. Can’t recommend him enough
Alan Meaney –  Co-Founder,

Check out the end product below, and if you need a better team work tool, head over to and tell them Ed sent you :-)